MAIN BRAND CORE ESSENCE

For many years, MAIN has been at the forefront of providing assistance and support to young individuals, who are autistic, neurodivergent and have a learning disability, this also extends to those on the pathway and their loved ones. Throughout these years, our approach to our work has continuously adapted and evolved to meet the needs of the individual.

Recognising the need to synchronize our visual identity with our methods of work, we decided that the time was ripe for a brand update. Our new brand encapsulates the essence of our collaborative and supportive efforts, which serve as the driving force behind our organisation. The iconic smile in our logo represents the united embrace of two individuals, symbolizing the help and support we extend to those we serve. Through our collective efforts, we aim to discover solutions for the challenges faced by individuals with autism and similar conditions.

To enhance our visual representation, we have chosen to present the acronym MAIN in lowercase letters, reflecting a sense of approachability and warmth. Additionally, our carefully curated colour palette exudes a friendly and vibrant atmosphere.

In alignment with our updated brand, we have refined our slogan to capture the very essence of who we are: “together, with you, we raise smiles.” This succinct statement serves as a crystallisation of our purpose and reaffirms our commitment to our mission.